Selling A Home Can Be An Emotional Experience

 Impeding Decision-Making
   By Joseph Richer


   We’ve been through the home-buying process, but what about selling?  Is it harder to be on that

   side of the transaction?  What do we need to know to protect  ourselves?


   Whether buying is harder than selling, or vice versa, is very subjective.  But if you’ve already

   dipped your toe into the real estate market to purchase a home, you already have some

   understanding of what is involved in a real estate transaction.  However, selling a house is quite

   different from buying and can be an emotional  experience  as you say goodbye to a place you have called home, especially if you have many good memories there.

   Therefore, there are some things you need to know to ensure  that your interests are protected and your emotions don’t impede your decision-making.


   First, selling a home relies heavily on marketing and exposure, and this takes some concerted effort.  Buyers have countless avenues to learn about homes for sale,  

   especially in today’s digital age.  But as a seller, your home won’t sell if no one knows it’s available. So, how do you market your home? How do you make it stand

   out from the other one for sale down the street?  This is why it may be prudent to hire a registered real estate professional — a REALTOR® — who has knowledge

   of your area and can work with you on the best marketing strategy for your home and its unique features.

   Make sure you have a thorough conversation with your sales representative about the list price for your property. Ask for recent listings for sales in your area and    

   determine what other similar homes have sold for recently. Be sure that you have all the information you require and that you are comfortable with the strategy,

   and then document it as a schedule to your listing agreement to avoid misunderstandings down the road.  And remember, they may provide advice, but you are

   responsible for setting the price and the strategy that is best for you.

   A second big difference between buying and selling involves the payment of commission. In a typical real estate transaction sellers pay the commission, not just

   to their own brokerage but also to the brokerage representing the buyer.  However, there are other models of how a buyer’s brokerage gets remuneration.  Whatever

   is decided, it must be clearly set out in the listing agreement.

   A third aspect to consider is that you, the seller, own the home right up until the completion date. Therefore, you are responsible for carrying all expenses,

   including mortgage payments, insurance, municipal taxes, utilities and maintenance until the transaction is finalized. This holds true even if you vacate the

   property a week or  a month ahead of time.  Generally, the length of the closing period — the time between the Agreement of Purchase and Sale being signed and

   the new owner taking possession — is negotiable between the seller and the buyer.

   There are other aspects of the transaction that are unique to selling a home, including:
     • Setting an appropriate listing price, which is a very different task from determining an offer price as a buyer.
     • Deciding which fixtures and chattels will be included in the negotiation and sale.
     • Itemizing any items on lease or rental and the buyer’s obligations for those contracts.
     • Disclosure of material latent defects (regardless of whether a buyer specifically asks about them) and any ongoing liability of the seller after the sale closes.
     • Any risks associated with the buyer not meeting agreed conditions or not being able to close the sale.

   All of these unique aspects of selling a home may make it worthwhile for you to seek advice from a registered real estate professional — a REALTOR®.  

   A REALTOR® can help you navigate the sale, get the best net price for your home and ensure a smooth transaction.

    (Joseph Richer is registrar of the Real Estate Council of Ontario —  RECO. Richer oversees and enforces all the rules that govern real estate professionals in the

    province of Ontario.)


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